NO MORE TRADE MARK ARTISTS
The Unknown Artist reinvents himself as a character, as a strategy of selling a product / brand, a face we see on posters, in the streets of a city, out-doors on highways, on t-shirts and balloons...
This unknown face, whose look is fenced in by a white rectangle, is the very face of the work, that modernity hides behind the name of the artist.
Today we know the names and the faces, but the work - that is the raison d'être of art and the artist - remains hermetic, inaccessible.
No more artists like trademark!